Maurice Lacroix Swiss

Maurice Lacroix

Everything in its own time; nothing happens overnight,” says Maurice Lacroix CEO Martin Bachmann, whose overall philosophy certainly also applies to the brand’s repositioning. The watchmaker can thank the clever interpretations of “classic” pocket watch characteristics for its rocket-like ascent in the 1990s. Since then, the manufacture has redesigned the complete collection, banning every lick of Breguet-like bliss from its watch designs.

In the upper segment, it is now the manufacture models such as the chronograph and the various retrograde variations of the modified manually would Unitas calibres that set the tone. In the lower segment, modern “little: complications outfitted with module movements based on ETA and Sellita are the kings.
Maurice Lacroix is headquartered in Zürich, where the worldwide sales and marketing department coexists with offices housing the administration. After all, Maurice Lacroix watches are found in sixty countries.

But the real heart of the company is the production facilities of the Jura, in Saignelégier and neighboring Montfaucon. The company built a workshop there for the production of very specific individual parts and movement components. This new company is called La Manufacture des Franches-Montagnes SA (MFM) and is outfitted with the newest in CNC technology.