Baume Mercier Swiss

Baume & Mercier

Baume & Mercier and its elite watchmaking peers Replica Cartier and Piaget make up the quality timepiece nucleus in the Richemont Group’s impressive portfolio. The tradition-rich brand counts among the most accessible and most affordable watches of the Genevan luxury brands. In the past decade, it has created a number of remarkable-and often copied-classics. While the twelve-sided Replica Riviera model (design from 1973) and the enchanting cuff watch Catwalk have been somewhat “shoved to the back”, the success story of the classic rectangular Hampton continuous. In recent years, the company has worked hard to gain acceptance in the men’s market of its Classima Executives line and to build on watchmaking glory of days gone by, when Baume & Mercier was celebrated as a chronograph specialist.

Though the brand has taken up residence in Geneva, most of the Baume Mercier Replica watches are produced in a reassembly center, built a few years ago, in Les Brenets near Le Locle.Individual parts are made by specialized suppliers according to the strictest of quality guidelines. Some of these manufacturers are sister companies within the Richemont Group. Former Cartier and IWC marketing manager Alain Zimmerman has been in place as CEO of Baume & Mercier imitation watches since September 2009. The successful luxury salesman has a lot in mind for the 180th anniversary of the Genevan watch brand. The most conspicuous of his touches is the combination of traditional themes and modern media: Facebook and Twitter are now home to the Baume & Mercier family tradition and Geneva’s hallmark.